Built by those who understand the craft.
ChronoWise was born from a decade of passion for watches and a frustration with the tools available to those who sell them.
A collector's frustration, a developer's solution
For over a decade, I've been captivated by the world of fine horology. What started as an appreciation for craftsmanship evolved into a genuine passion for collecting—the thrill of tracking down a grail piece, building relationships with trusted dealers, and the patience required when the most sought-after references have years-long waitlists.
Through countless conversations with authorised dealers and independent jewellers, I began to understand their side of the story. These professionals were managing complex waitlists with spreadsheets, notebooks, and enterprise CRM platforms that were never designed for their unique needs. Systems like Salesforce and HubSpot required expensive customisation and technical expertise just to handle basic watch-specific workflows.
As a software developer and co-founder of CodeByTwo, I recognised this as a problem I could solve. The industry didn't need another bloated enterprise platform—it needed something modern, intuitive, and purpose-built. A tool that understood the difference between a Submariner and a Daytona, that could track GDPR consent seamlessly, and that any jeweller could master without an IT department.
ChronoWise is the result of that vision. Built by someone who genuinely understands both sides—the collector's anticipation and the jeweller's responsibility. Every feature exists because it solves a real problem I've witnessed firsthand.
The mission
To give every luxury watch jeweller access to the same calibre of tools that enterprise retailers enjoy—without the complexity, without the cost, and without needing a technical team to make it work.
What guides us
Precision
Every feature is crafted with the same attention to detail that defines fine horology. No unnecessary complexity, no wasted motion.
Partnership
We succeed when our customers succeed. Your challenges are our challenges, and we're committed to solving them together.
Trust
Your clients trust you with their most coveted purchases. We hold ourselves to the same standard with your data and business.
Innovation
The watch industry evolves, and so do we. We continuously refine our platform based on real feedback from real jewellers.